Internet Startup Guidance
Koret Communications provides valuable assistance to entrepreneurs and their teams: from business planning to preparation of roadshows for investors as well as branding, marketing collateral and design/development of websites. In select cases, Reuven Koret may serve as interim CTO.
Copywriting and Branding
Koret has world-class expertise in the English language, creatively leveraging that knowledge to create brand names, taglines and slogans. Koret provides copywriting for company profiles, brochures, presentations, product information and advertising as well as all the content for your website.
Marketing Communications
Koret provides turnkey solutions for English language marketing communications projects, including planning, design, copywriting and technical production services. Koret can take the place of a marcom manager, providing these services on-demand in a more cost-effective outsourced basis.
Content and Media Platforms
Koret can provide objective guidance on the selection and implementation of a web platform or content management system. Drupal or Joomla? Ruby on Rails? Java? Dot.Net? Or is there an off-the-shelf white label solution that you can customize? It's a jungle out there. We provide a machete. Hack, hack!
Technology for Media Relations
Once upon a time you wrote a press release, posted it and considered your work done. Today media and investors expect a different kind of relationship. They still want everything "just so" but if you use smart technology, you can achieve more with less sweat. Twitter, Facebook, feeds and widgets – we guide you.
Social Media Consulting
Making the most of social media means more than putting up a group page on Facebook or opening a channel on YouTube. There is so much activity out there that you need to become an expert at cutting through the noise and finding winning strategies to obtain, and retain, your target's attention.
Website Design and Development
Koret has built hundreds of websites on dozens of different platforms. Inexpensive static sites serve as simple "business cards" for their owner. We have built dynamic sites with hundreds of thousands of pages. We plan, design, develop and maintain a solution that fits your taste, needs, and budget.
Site Fixing, Migration, Hosting, Updating
Build a website is just the beginning of the story. In many cases the challenge is to upgrade or move an existing site – or at least the valuable data and media trapped on it. Once the site is setup, or moved, it needs to be kept up-to-date. We can train staff how to do it, or we can do the job for you, as you wish.
Online Publishing and Syndication
Our expertise, achieved in more than 13 years of high end experience is not only creating publishing systems that are easy to use and to navigation. We have mastered the art of distributing your content from your site, via partners and media and regular folks, so that it goes viral. We'll show you how.
Widget Strategy, Design & Deployment
We're big believers in the power of widgets – portable, embeddable applications such as news feeds, media players and slide shows – to deliver dynamic, always updated content with amazing efficiency. But widgets are not born equal, and we push the limits to provide right-sized creative custom solutions.
Online Advertising and Electronic Commerce
There's more to making money on the web than posting banner ads, but the nuances of CPM, CPC and CPA, interstitials and preloaders are daunting even to experts. Add to that the range of choices for doing ecommerce, affiliate programs, and donation systems, and even smart people need expert help.